Hi all, So I'm not actually a designer I am a client who is having a logo designed and I now have 3 designs all have their pros and cons and I can not decide how to pick one. I have a business that is steadily growing as an equine nutritionist helping people to figure out what to feed their horses. I decided to send the potential logos to some horse owning friends and past clients and there is a clear split as to which ones they prefer. I thought I would come to a group of folks who do this all the time. What advice can you give with regards to picking a logo that you hope down the line will create a brand for your company? I have one logo that seems too simple but gets across the message that balance is important to what I do. I have another that is very professional looking and very artistic but doesn't capture the issue of balance so well and neither really scream nutrition. Although both include an image of a horse. Is it possible to meet all design brief criteria? And if not, how do you decide which parts of the brief to let go? I can post the logos if needed I just wasn't sure what the etiquette is for posting someones work. Thanks!