In email marketing, business companies use electronic emails to inform the audience about the product or services that are offered by the company. It is used to convince audience or a client to buy another product from the company and it is also used to inform the users about special discounts and services. Email marketing is a great strategy to promote product sales and it is also very effective if it is used correctly.
This can vary from situation to situation but email marketing as Claire said before is an email that is sent out to existing customer or potential customers to get them to buy/use the service or product you are offering them in your email.
Hi, i am from such and such company,
Can i interest you in our latest product, the thingymawatsit 3000
please click here to place an order
These sorts of emails are sent out normally by the thousand but if you target the right customer base then they can be very effective tools for building a business.
Email marketing is a way to reach consumers directly via electronic mail. Unlike spam, direct email marketing reaches those interested in your business’ area of expertise. The information is sent out more like a laser-guided missile than a bomb: No matter what you’re selling, it is a way to reach thousands of potential customers directly at a relatively low cost when compared to advertising or other forms of media exposure.