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Egg Nog


Inkling

New Member
#1
Hello. I'm looking for some feedback on a project I've done for school. It's the redesign for some egg nog packaging (I'm originally from Canada, and egg nog is a very popular Christmas drink there).
This is the original packaging.
originog.jpg

I repackaged it so that it's in cartons which is the most common way to package eggnog. I did this because egg nog can actually look quite off putting and having it in a clear bottle just shows off the gross aspect of the product. I used some hand drawn elements in the packaging (the pattern) because the key word for my project was "handmade".
lawson-cartons.jpg lawson-cartons.jpg

Here is a final mockup.

draftfm.jpg

I would really appreciate a critique. Feel free to be brutally honest. Thanks.
 
#5
Interesting concept, appealing - looks like premium Egg Nog :icon_biggrin:

I would soften the flourish pattern, just a little.
And perhaps experiment with adding the raw ingredient image like those pieces of chocolate to the chocolate Egg Nog package.

Other than that, it's portfolio worthy!
 

bigdave

Moderator
Staff member
#6
It looks great and would certainly look at home on a shelf with other high end products... However, I would have to question if the 'high end' finish meets the 'hand made' brief?