That is actually brilliant. Love the innovative design, its eye-catching too so I'm sure will help with marketing. I know I am more likely to pick that up then a pepsi, just for the packaging, as its interesting.
if you check out the comments on the guys work he gets really harshly criticised for not understanding the core principles of cokes brand and their famous bottle shape. seems like most people are just jealous of his talent. if he had done the same project for pepsi or 7up there would have been no room for moaning! theres a link to his blog on the comments site too, he has some nice stuff
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