Hi there
I have had a regular client of mine drop their whole branding in my lap! Its not something I normally do.
I have been reading up about font licensing..
Can you tell me what the general practice is for using a font for a client's brand?
I realise that in a logo, text is outlined so the font is not passed on, but this company produces publications.
They are based in the humanitarian sector.
From what I understand I should buy the font on their behalf in their name so that they own the license, or get them to buy the license.
They could then pass it to designers as needed when they work on publications in the short term, which I think is deemed 'sort of ok'.
My client is clueless as to whether they own licenses for fonts they use and its tricky to ask without opening a can of worms, so I can't tell whats been done before!
The desktop fonts are Frutiger and Times. I am desperate to change the Times, and the client regards it as 'old fashioned' but it will mean losing a few days of paid time. I would change it to another font that isn't so common, so designers would have to ask for it. But they pass native files around commonly anyway.
Is what I have outlined above the 'right' thing please? ie buying the license in their name. Is this what brand designers commonly do? Or am I overdoing the issue?
Any other suggestions around this issue is welcome. Rather in it over my head!
Many thanks for any help or advice.
I have had a regular client of mine drop their whole branding in my lap! Its not something I normally do.
I have been reading up about font licensing..
Can you tell me what the general practice is for using a font for a client's brand?
I realise that in a logo, text is outlined so the font is not passed on, but this company produces publications.
They are based in the humanitarian sector.
From what I understand I should buy the font on their behalf in their name so that they own the license, or get them to buy the license.
They could then pass it to designers as needed when they work on publications in the short term, which I think is deemed 'sort of ok'.
My client is clueless as to whether they own licenses for fonts they use and its tricky to ask without opening a can of worms, so I can't tell whats been done before!
The desktop fonts are Frutiger and Times. I am desperate to change the Times, and the client regards it as 'old fashioned' but it will mean losing a few days of paid time. I would change it to another font that isn't so common, so designers would have to ask for it. But they pass native files around commonly anyway.
Is what I have outlined above the 'right' thing please? ie buying the license in their name. Is this what brand designers commonly do? Or am I overdoing the issue?
Any other suggestions around this issue is welcome. Rather in it over my head!
Many thanks for any help or advice.