So recently I had a situation where, against my better judgement, I showed a client a business card design concept. They hated it, so I went off and did what I usually do from the start and found a branding mockup pack (e.g. http://www.pixeden.com/psd-mock-up-templates/stationery-branding-mock-up-vol-1-1 ) - and then all of a sudden they loved it! Since switching to using mockup based presentation I more often than not have the design approved first time - you have to be careful some times though, if you're using a mockup pack that features 600gsm, edge painted or colourplan business cards and your client is only intending to get 400gsm matt lam then they could end up feeling a bit disappointed when the printed cards arrive! How many of you use these to present work to clients; exclusively or just occasionally, and what sort of experiences have you had with both methods? Do you feel that mock ups detract from a presentation in any way, or are you sick of seeing the same ones used over and over again? Discuss!