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Design Logo - critique please


mattshaw

Junior Member
#1
Hello,

Developing branding for my freelance graphic design business. Specialising in print/identity/branding for print and digital. All my work is marketing led and aims to provide the client with a solution that works and is clear. I'm using my name in the logo, calling my services 'shawfire'. This is my initial design and I would be grateful for any feedback/ideas.

I have tried upper, lower and mixed case but to no avail. I have also tried a solution using all the cross bars of the characters as a trail but this did not work either. Struggling with the kerning between the HAW - which will always be difficult.

All comments gratefully received.
 

Attachments

Greg

Active Member
#2
Hi Matt,

Welcome to Design Forums, to start with, I like the name. Any chance you can upload/attach a larger version of image 2? It's quite hard to make them out at that size...

Thanks,
Greg
 
#5
Hi Matt,

I'm inclined to say that number 12 is my preferred logo. The font seems to work really well with it.

I like where you're going with the bold text but i'm not too sure about it.
 

Levi

Moderator
Staff member
#6
I like the more square fonts (ie 9 etc) but I do like the little dots on 12, although I think the f needs to end in line with the dots. Maybe try combining the straighter text with the dots.
 

mattshaw

Junior Member
#7
Thanks guys - Ben - no12 wa just thrown together and not really designed, just wanted to experiment with that font and the dots, personally I quite like the font but think that the bullet coming form the 'F' is a stronger concept??

One idea I did have was to use perforations in business cards/stationery etc as the bullets/dots? Any more ideas welcome!! I'll maybe work one up with this font.
 
#9
From the new thumbnails that you've provided I would probably say I like the last one. Are you using any kind of colour? I know that it's obviously got to work in black and white but I was just interested