Hello, Developing branding for my freelance graphic design business. Specialising in print/identity/branding for print and digital. All my work is marketing led and aims to provide the client with a solution that works and is clear. I'm using my name in the logo, calling my services 'shawfire'. This is my initial design and I would be grateful for any feedback/ideas. I have tried upper, lower and mixed case but to no avail. I have also tried a solution using all the cross bars of the characters as a trail but this did not work either. Struggling with the kerning between the HAW - which will always be difficult. All comments gratefully received.