Hello. To cut a story short, I'm currently designing a childrens toy as part of a Uni Project. Whist the toy is great, it's "branding/Logo" is really letting it down. I can pick up about 20 marks in this area with some clever POS so it's worth a few days work! My autopilot takes me to sleek & considered shapes - leading to more of a Iconic/Symbolic Logo... but I think I need something a little diffent, and I think the product name "formulate" needs to feature. Using an image/cutout of the toy it's self in the logo doesn't really work... but this seems to be a common theme in toy advertising... (i think, I'm not a graphic designer so!...) Anyway, any advice welcome on this... You can see what I mean by visiting my blog at www.followformulate.com the latest post is all about the graphics of the project, but feel free to read the whole blog! Thanks for taking the time, Josh.