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Cycle Shop Logo

Discussion in 'Graphic Design & Logo Design Critique:' started by Kev Clarke, Nov 30, 2016.

  1. Kev Clarke

    Kev Clarke Member

    Hi Guys,

    Please find below initial concepts worked up for a cycle shop, based around the different components of a bike and the shop name. This particular bike shop is not an off road/mountain bike store so i have reservations about the tyre concept as i feel this leans more towards that side of the sport. Whereas this shop supply more road bike, commuter bike, family bikes - more of a traditional bike shop.

    1. Bike Chain
    2. Tyre
    3. Gears

    Let me know your thoughts on which works well and best represents the product,
     

    Attached Files:

  2. Levi

    Levi Moderator Staff Member

    out of those three the first one but with more bike chain, currently looks like a W
     
  3. bonsdes

    bonsdes Member

    No 1 for me, but all decent ideas.
     
  4. Wardy

    Wardy Well-Known Member

    What Levi said. Smaller, with more bits?
     
  5. Paul Murray

    Paul Murray Moderator Staff Member

    Prefer the first but agree about the W. I also don't think it needs the links behind, they kind of muddle the shape. I did a cycle/royal related identity a while back and had some similar ideas about using the diamonds in the tread. It was really fun, there's actually loads of shapes you can take from a cycle design once you start looking.
     
  6. Kapil Arora

    Kapil Arora Member

    If I go with the name, "crown cycle", than I would prefer 1 & 3 logo. Still these logo needs improvements, there is no X factor in these logos to convince the client to buy any of above logo. I am sure still you can come up with some good logo options.
     
  7. @GCarlD

    @GCarlD Well-Known Member

    It's a shame the second one is not suitable as that is the most interesting, creative / thinking out of the box option and I figured out it was a crown shaped tire mark before reading your post. The others are more obvious concepts; the first one works best with the font and overall, just need to amend it so it does not depict a 'W'. The second one is very clever though..
     
  8. Kev Clarke

    Kev Clarke Member

    Thanks for the constructive feedback. Concepts 1 & 2 seem to have more potential, inparticular
    Concept 2 which is starting to create a stronger identity system the more I develop it and apply it throughout different touch points and stationary etc...
     
    Abdullah Allamin likes this.

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