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Cycle Shop Logo


#1
Hi Guys,

Please find below initial concepts worked up for a cycle shop, based around the different components of a bike and the shop name. This particular bike shop is not an off road/mountain bike store so i have reservations about the tyre concept as i feel this leans more towards that side of the sport. Whereas this shop supply more road bike, commuter bike, family bikes - more of a traditional bike shop.

1. Bike Chain
2. Tyre
3. Gears

Let me know your thoughts on which works well and best represents the product,
 

Attachments

Paul Murray

Moderator
Staff member
#5
Prefer the first but agree about the W. I also don't think it needs the links behind, they kind of muddle the shape. I did a cycle/royal related identity a while back and had some similar ideas about using the diamonds in the tread. It was really fun, there's actually loads of shapes you can take from a cycle design once you start looking.
 
#6
If I go with the name, "crown cycle", than I would prefer 1 & 3 logo. Still these logo needs improvements, there is no X factor in these logos to convince the client to buy any of above logo. I am sure still you can come up with some good logo options.
 

@GCarlD

Well-Known Member
#7
It's a shame the second one is not suitable as that is the most interesting, creative / thinking out of the box option and I figured out it was a crown shaped tire mark before reading your post. The others are more obvious concepts; the first one works best with the font and overall, just need to amend it so it does not depict a 'W'. The second one is very clever though..
 
#8
Thanks for the constructive feedback. Concepts 1 & 2 seem to have more potential, inparticular
Concept 2 which is starting to create a stronger identity system the more I develop it and apply it throughout different touch points and stationary etc...