Hi guys, Can design influence human behaviour? The urinals in the men’s toilets at Amsterdam airport have a fly etched in the bowl, just above and slightly to the left of the drain holes. Why? Well, believe it or not, the etched flies cut down the cleaning needs of the toilets by 80%. How? Men aim at the flies and therefore don’t splash on the floor—it’s as simple as that! This innocuous graphic device has, quite simply, controlled the process of male urination. Without being aware of it men are being told – ‘you watch where you’re peeing and we’ll save money’. Can you think of any other ideas that present 'control through graphic design' ?