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Cold Emailing Prospective Clients?


#1
Where do people stand on this? I mean emailing specific people you have targeted at a given company a very polite, concise email detailing what your services can do for them. Together with showing examples/links to portfolios.

All housed in a nicely put together HTML email.

RATHER than a plain text email saying their logo/brand stinks and this is how they could have it better if they hire you to do it for them.

........

I'd be interested to know people's thoughts on this. From a point of view of getting those first clients when you start out, before client referrals can start taking effect as it were.

Thanks everyone.
 

@GCarlD

Well-Known Member
#3
I have recently been doing something similar, only the old fashioned way with a nicely designed printed letter and envelope, plus the help of the postman.

I believe a letter is more personal and is more likely to be read, as they have to physically open it.
 
#4
Hi Carl thanks for the reply. Yes, another great approach I'm looking at too. Strange how the old fashioned mail can come around again. I think both are useful and effective. As opposed to the equivalent cold telephone call, which by the same modern standards is possibly vastly outdated. In terms of people you target having little time for such a call in comparison.
 

Katedesign

Well-Known Member
#5
I would try the letter approach - hand written envelopes and stamps is meant to be most effective. At least they open it and scan it before it hits the bin!
 
#6
I have used a mailing company who will print, fold and put it in an envelope for less than what it costs me to buy a stamp. That is usually based on over 500 items at a time but its by far the most cost effective way of mass mail marketing by post. If however you are being very selective and only posting out a few, the figures will probably not stack up.
 

@GCarlD

Well-Known Member
#7
I have used a mailing company who will print, fold and put it in an envelope for less than what it costs me to buy a stamp. That is usually based on over 500 items at a time but its by far the most cost effective way of mass mail marketing by post. If however you are being very selective and only posting out a few, the figures will probably not stack up.
I would be interested in this. Could you post their details please so that I can have a look. 500 is a bit much for me at a time but it will save me a lot of time.
 
#10
Emailing prospects is an essential tool in the business development process and every agency that is looking to get new clients should be doing it.

'Cold' emailing/physical mailing should be one tactic in a wider business development strategy which will include: a well defined proposition, a well defined target market, social media etc.

I find that even where agencies have this, very often the thing that is missing is the follow up and the continuity of effort, usually because there is not the resource in house.
 

Edge

Active Member
#11
I think you can spend an awful lot of time on this kind of thing and the problem with it is once you have done a mail out then that's it. I much prefer to spend the time developing content either on our website or around it, the benefits of which are much longer lasting.
 
#12
I think you can spend an awful lot of time on this kind of thing and the problem with it is once you have done a mail out then that's it. I much prefer to spend the time developing content either on our website or around it, the benefits of which are much longer lasting.
When you do the mail out, that should definitely not be "it". The mail-out should be followed up by a telephone call.
You are right about developing good content on and around your website and as I say in my original reply to the poster, the mail-out is one element in a joined-up business development strategy.
 

@GCarlD

Well-Known Member
#13
I agree. There is no point choosing one way over another. All avenues should be explored.

A follow up is ideal but what if, as in my case, you target newly established businesses that are only a month or two old and do not have a telephone number or e-mail available? I have access to brand new business' info but the info I receive only gives the name of the company and address, no e-mail or phone number. Should I then do a bit of research, I might be lucky to find the odd telephone number or e-mail address of the companies in question, but not often.

(This is regarding the Marketing Mail by post strategy).
 
#14
I agree. There is no point choosing one way over another. All avenues should be explored.

A follow up is ideal but what if, as in my case, you target newly established businesses that are only a month or two old and do not have a telephone number or e-mail available? I have access to brand new business' info but the info I receive only gives the name of the company and address, no e-mail or phone number. Should I then do a bit of research, I might be lucky to find the odd telephone number or e-mail address of the companies in question, but not often.

(This is regarding the Marketing Mail by post strategy).
Good question. It's not easy and is often very time consuming though there are people out there that specialise in that type of thing :thumb: taking away the burden from design business owners who normally want to get on with what they love doing.
 

@GCarlD

Well-Known Member
#15
Good question. It's not easy and is often very time consuming though there are people out there that specialise in that type of thing :thumb: taking away the burden from design business owners who normally want to get on with what they love doing.
HHmmm but I bet it costs a pretty penny to hire these specialists.