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Client Logo, looking for feedback.

Discussion in 'Graphic Design & Logo Design Critique:' started by Siked, Jan 10, 2012.

  1. Siked

    Siked New Member


    Im designing a logo for a company named 'Meshfire'. Any feedback is greatly appreciated. Thanks.

  2. lukedavies

    lukedavies Member

    Hi.. although im far from being an expert, my initial reaction was that the joining of the H and F looked a little messy (although youre probably going for that look and feel, judging by the font).. id probably change the angle of the H a little maybe.

    Id also have the tagline finishing flush with the E of 'Fire'
    Hope this helps :)
  3. Squiddy

    Squiddy Guest

    It's a nice idea, but you're going to have scaling issues with the small font underneath. You need to make it bigger and possibly consider changing to a more readable font.

    Can I just ask what made you decide to cut the H/F diagonally like that?
  4. BenJonesDesign

    BenJonesDesign Active Member

    ditto with both the above. Generally when it comes to logo design, tag lines aren't put in because of scaling issues, tag lines are only generally used for marketing material. For me the font seems a tad too loose, it needs something stronger to emphasize the the "pow" you want the logo to give.

    Pardon the use of expression there :S
  5. richimgd

    richimgd Member

    I agree with the above - I don't think I can read the H/F. If you hadn't already said the name of the company I probably couldn't read it. Its a nice and interesting logo though other than that.
  6. Siked

    Siked New Member

    the word 'Mesh' made me think of in a sense 'meshing them together' ;)
  7. richimgd

    richimgd Member

    Aye but that's no good if you cant read it :p
  8. berry

    berry Active Member

    'Never put Design in front of Communication" - The BB Book of Life.
  9. JamesBrentwood

    JamesBrentwood Senior Member

    I think it looks real nice, but work with the H/F, I think you can still pull it off with a similar feeling but more readability. I had to pause and think about it for a few seconds before I got it. Not typically the response you want.
  10. Levi

    Levi Moderator Staff Member

    H/F aren't clear and the straight cut doesn't really work with the rest of the design
  11. hgc

    hgc Member

    The idea is nice but I agree, the execution of the H/F effects legibility. Also, personal preference, but I would use a straight cut font rather than the hand written style you're using. I think you'd find the mark automatically looks cleaner and more precise.
  12. GilmoreVisuals

    GilmoreVisuals Active Member

    Practically speaking, maybe you could move the F and H apart, like eveyrone has said, but add a fire silhouette between the two letters. So its still 'meshing' but not over each other and would then be more clear to the eye.

    Example of what I mean (obviously, you would use different font, colours, shape etc) not sure what others think...

    The tag lines needs to go though.
  13. Squiddy

    Squiddy Guest

    My mind. Blown. ;)

    Ready to have your mind blown? Check this out.

    View attachment 1067

    (Generated in 0.83758365 seconds)

    Yeah, yeah that's what I thought. Allow yourself a moment to take it all in.

    Aaaaanyway. My thinking behind this was that you mentioned you want to mesh it together and I'm not really sure how diagonal lines play into meshes as I see them as a rather uniform thing. It's also so, so much easier to play around with the two vertical lines of H and F than trying to find a way to diagonally slice the two letters without compromising readability.

    Attached Files:

    • hf2.jpg
      File size:
      35.2 KB
  14. GilmoreVisuals

    GilmoreVisuals Active Member

    Yeah, the idea of the fire meshing them together came from the name and the silhouette you produced, Simon. One or the other (a mesh or fire) could work well.

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