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Client Logo, looking for feedback.


#2
Hi.. although im far from being an expert, my initial reaction was that the joining of the H and F looked a little messy (although youre probably going for that look and feel, judging by the font).. id probably change the angle of the H a little maybe.

Id also have the tagline finishing flush with the E of 'Fire'
Hope this helps :)
 
S

Squiddy

Guest
#3
It's a nice idea, but you're going to have scaling issues with the small font underneath. You need to make it bigger and possibly consider changing to a more readable font.

Can I just ask what made you decide to cut the H/F diagonally like that?
 
#4
ditto with both the above. Generally when it comes to logo design, tag lines aren't put in because of scaling issues, tag lines are only generally used for marketing material. For me the font seems a tad too loose, it needs something stronger to emphasize the the "pow" you want the logo to give.

Pardon the use of expression there :S
 
#5
I agree with the above - I don't think I can read the H/F. If you hadn't already said the name of the company I probably couldn't read it. Its a nice and interesting logo though other than that.
 
#9
I think it looks real nice, but work with the H/F, I think you can still pull it off with a similar feeling but more readability. I had to pause and think about it for a few seconds before I got it. Not typically the response you want.
 
#11
The idea is nice but I agree, the execution of the H/F effects legibility. Also, personal preference, but I would use a straight cut font rather than the hand written style you're using. I think you'd find the mark automatically looks cleaner and more precise.
 
#12
Practically speaking, maybe you could move the F and H apart, like eveyrone has said, but add a fire silhouette between the two letters. So its still 'meshing' but not over each other and would then be more clear to the eye.

Example of what I mean (obviously, you would use different font, colours, shape etc) not sure what others think...


The tag lines needs to go though.
 
S

Squiddy

Guest
#13
GilmoreVisuals said:
Practically speaking, maybe you could move the F and H apart, like eveyrone has said, but add a fire silhouette between the two letters. So its still 'meshing' but not over each other and would then be more clear to the eye.

Example of what I mean (obviously, you would use different font, colours, shape etc) not sure what others think...


The tag lines needs to go though.
My mind. Blown. ;)

Ready to have your mind blown? Check this out.

View attachment 1067

(Generated in 0.83758365 seconds)

Yeah, yeah that's what I thought. Allow yourself a moment to take it all in.

Aaaaanyway. My thinking behind this was that you mentioned you want to mesh it together and I'm not really sure how diagonal lines play into meshes as I see them as a rather uniform thing. It's also so, so much easier to play around with the two vertical lines of H and F than trying to find a way to diagonally slice the two letters without compromising readability.
 

Attachments

#14
Yeah, the idea of the fire meshing them together came from the name and the silhouette you produced, Simon. One or the other (a mesh or fire) could work well.