A newbie, so please ask if I have used the wrong terminology. Would really appreciate some constructive advice on this. I have recently built and gone live with a site for a client. However they use an SEO report tool called Act-on. And despite my best intentions and abilities, which I will be honest I'm only 18months into web design, I seem to be falling short regarding the SEO. We discussed H1 tags, the importance of Alt Image tags and other meta data, all meta data was added at request of the client, and I included some along the way and advised the client to the best of my knowledge. The site went live this morning, the client then ran a report (with Act-on). This report has come back with conflicting data, which I am at a loss to explain. It's probably me and I always like to cover my bases, so I would be really grateful for some advice to correct where I have gone wrong. First issue, "The Keyword is not being used in the URL" - The keyword is Large Cool Bag Rucksack and the site is Chill Back | Home | Cool Bag Rucksack, I can't explain this. The client's questioning whether this is searchable by Google, is this simply the fact that this site is very young? H1 Tag - the client requested that CHILL BACK THE LARGE COOL BAG RUCKSACK be h1 - according to my end it is, but their report says otherwise. I would be grateful for any other SEO related advice for this site. Also can anyone recommend an SEO report tool that I can use? I can supply more info, just don't want to write a convoluted thread.