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Charging for Research & Strategy time

Discussion in 'General Business Forum:' started by Russell, Nov 14, 2013.

  1. Russell

    Russell Member

    Hi All,

    I’ve been doing some business strategy thinking lately and would value the input from you guys, especially those working in an agency environment. I’ve had a few projects recently, mainly centred around branding packages, that I’ve accrued a fair few un-billable hours in the early stages before quoting for deliverables.

    I’m talking about things like meetings to explore the potential clients needs/ building a brief, defining clients target markets and strategies for marketing themselves.

    Historically I’ve pretty much just viewed this time as defining a brief and therefore not charged for them. However you could equally class these services as ‘brand strategy/ positioning’ exercises that really should be charged for.

    I suppose the main question is how to go about making sure that the research and strategy phases don’t go uncharged when quite often you can’t quote for a set of deliverables until they are done. If anyone does offer brand strategy type services along side design how do you go about charging for these? Any input valued :icon_smile:

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