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Can't understand these technical words

Discussion in 'Logo Design & Brand Identity Forum:' started by barneyisbron, Jul 14, 2017.

  1. barneyisbron

    barneyisbron New Member


    When I try to submit my Logo to a website, they ask me for this :

    a file with the logo in .ai format (in black&white and in color); options (guidelines) to use the logo on the background of the different color scheme; options to use the logo in advertisement, for souvenirs etc.; proposal of the corporate font, color scheme, style elements.

    I just have my logo in photoshop, I don't know what to do..
    Can someone help please ? I'm running out of time :(

    Thank you very much.
    Last edited by a moderator: Jul 14, 2017
  2. Wardy

    Wardy Well-Known Member

    You can't create a .ai file with Photoshop, you need Adobe Illustrator.
    Stationery Direct likes this.
  3. barneyisbron

    barneyisbron New Member

    Thank you.
    What about the Rest?
  4. Wardy

    Wardy Well-Known Member

    It probably means you can supply them with different colour versions if you want, and also
    specify fonts etc style guidelines that you would prefer used with your logo.
  5. Levi

    Levi Moderator Staff Member

    Isn't this just asking the designer to give the branding, both in b&w and colour versions via ai vector format, over to a client with instructions (ie style guidelines) on how they're supposed to use said branding to maintain consistency between different mediums. That's how I interpret it....
  6. david19922

    david19922 New Member

    Hello !
    The format of the file you are creating is not suitable for uploading.
    Else you have to create a supported file!
    use Abode Illusator
  7. Paul Murray

    Paul Murray Moderator Staff Member

    Yeah, basically sounds like they want an Illustrator AI file and brand guidelines. What's the website you're trying to upload to?
  8. barneyisbron

    barneyisbron New Member

    Hello guys, Thank you all for your help. It was exactly what they need.

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