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Can't understand these technical words


When I try to submit my Logo to a website, they ask me for this :

a file with the logo in .ai format (in black&white and in color); options (guidelines) to use the logo on the background of the different color scheme; options to use the logo in advertisement, for souvenirs etc.; proposal of the corporate font, color scheme, style elements.

I just have my logo in photoshop, I don't know what to do..
Can someone help please ? I'm running out of time :(

Thank you very much.
Last edited by a moderator:


Well-Known Member
It probably means you can supply them with different colour versions if you want, and also
specify fonts etc style guidelines that you would prefer used with your logo.


Staff member
Isn't this just asking the designer to give the branding, both in b&w and colour versions via ai vector format, over to a client with instructions (ie style guidelines) on how they're supposed to use said branding to maintain consistency between different mediums. That's how I interpret it....

Paul Murray

Staff member
Yeah, basically sounds like they want an Illustrator AI file and brand guidelines. What's the website you're trying to upload to?