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Canny Creative Rebrand

Discussion in 'Graphic Design & Logo Design Critique:' started by Tony Hardy, Dec 6, 2012.

  1. Tony Hardy

    Tony Hardy Well-Known Member

    Hi everyone,

    Admin; I think the post "Type Lockup Issues" can be deleted now as I've decided to create a new post to post everything into.

    I'm in the process of rebranding Canny Creative and wondered how anyone thought this looks? I'm trying to get across two ideas "communication" and "increase profit via design".


    I'm really struggling with the business card;


    Don't know if the font choices are cohesive enough.

    Any C&C appreciated.

  2. spottypenguin

    spottypenguin Active Member

    Personally I would probably lose the "pencil", I think it comes across more as statistics / scientific than creative.

    I quite like your C - how about working on something along those lines as 2 interlocking / overlapping Cs and the name below?
  3. spottypenguin

    spottypenguin Active Member

    In fact ... you could maybe make something with 2 Cs that could perhaps hint at an infinity sign; "enduring designs" kinda thing? - just an after thought :)
  4. Tony Hardy

    Tony Hardy Well-Known Member

    Problem with interlocking C's and working with that shape is that it either looks like;

    a) an ear
    or b) Coco Chanel

    In regards to the "pencil" I've altered it to look more "bar graph" and "phone signal strength". Both in relation to statistics (marketing) and communication.
  5. andybdesign

    andybdesign Active Member

    I think they look nice. I think there's a clear link to what you wanted with "increase profit via design". Nice colours too.

    If it was me I would make a couple of small adjustments. I would shrink everything on the back of the business card (with the contact details). It feels a little tight to the edges and the text looks a little big to me.

    My other change would be to make the C in your logo out of circle segments. It looks like you have used an actual C from a font. This makes the top and bottom segments look a bit squashed.

    Only minor tweaks. Overall, looks nice.
  6. Tony Hardy

    Tony Hardy Well-Known Member


    Totally agree with you on the C shape. I did use the C from the font, it looked like the natural thing to do. But, after sleeping on it and coming back to it, I can see exactly what you mean. Anyway, I've left the business card just for the moment, but now, I'm debating whether I like the C closed or open, as below;


  7. spottypenguin

    spottypenguin Active Member

    I think I like it with the separations but now I keep seeing it as a lifesaver thingy...honestly not a criticism, my brain works in peculiar ways :icon_biggrin:
  8. Tony Hardy

    Tony Hardy Well-Known Member

    Nah, I get what you mean, it looks a bit "man overboard" Haha!
  9. NUGFX

    NUGFX Member

    i like it, defo use the one with the breaks in the C but when u make the logo smaller the breaks would be hard to notice, id make the break a bit wider, as 4 ur Bus card. im not a fan of the italic "graphic designer" the G and D look thicker to the rest of text. the info gfx are nice, the colours are nice choice also. maybe a water mark of the C on bk of bus card or have it inverse black.
  10. Tony Hardy

    Tony Hardy Well-Known Member

    I think I'm going to start the business card design again. Just can't seem to get the font choice right at all.
  11. NUGFX

    NUGFX Member

    yeah font choice has to be perfect, have u tried 2 create your own font to make it custom?
  12. Tony Hardy

    Tony Hardy Well-Known Member

    The font for the "Canny Creative" typeface is fairly customised.
    I didn't think about creating my own for more "body copy" type elements.
  13. SparkCreative

    SparkCreative Member

    I quite like it as a whole.

    I don't get the 'graph' thing at all - it's too fussy and doesn't add anything, other than making you look like a mobile phone company. I'd lose is completely and just go with the 'canny creative' and the big C. And use the typeface you based the logo on (Akzidenz? Interstate?) for the body copy rather than Futura, then everything will sit together better.
  14. Tony Hardy

    Tony Hardy Well-Known Member

    The font the logo was based on is called Nevis.

    I've ordered my cards from Stationery Direct, the design ended up quite different to this. The logo stayed the same, bit of an edit on the C, but kept the bar graph, sorry ;)

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