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Brandmark+Stylized Text, Too Much?


#1
Hey guys,

New to the forum. Working on a logo for our church and wanted to see what you thought of these designs. The main thing I'm curious about are:

A) Do you like the brandmark? If so or if not, why? (Circle on left)

B) Do you think it's too much or "busy" to have the brandmark+the stylized text?

C) Does the stylized text stand out enough that best bet is just to ditch the brandmark and do text only?

D) Favorite of the three?
 

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hankscorpio

Moderator
Staff member
#2
Just to be clear, and a lot of people do this, they take 1 concept and make multiple versions of it.

I don't think any of them work, they're too busy and would cost a fortune to produce on certain substrates.

You have 1 concept and 3 versions of it.

You need to have 3 concepts and 3 versions of each.
 

Paul Murray

Moderator
Staff member
#3
I'd drop the mark, I can't figure out what it is and as such it looks like a generic "McGuffin" that sits beside the text. I'd try and do something clever with the concept of 'lifting' within the text to create a cleaner logo. And I'd recommend dropping the textures from the type and working solely in black and white.