Member Offer
  1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Branding inspiration needed

Discussion in 'Logo Design & Brand Identity Forum:' started by HippySunshine, Aug 15, 2009.

  1. HippySunshine

    HippySunshine Senior Member

    Im looking at setting up my own little freelance web design site etc.
    Problem is, Im no good at coming up with names and branding.

    Where do you all get inspiration from for your names/logos or how do you come up with them?

    Im completley stuck and dont know where to start! :confused:

  2. allyally2k

    allyally2k Senior Member

    HI Hippy,

    when coming up with names i usually write down all the things that you would want to express about the product/service or any words that relate to it...then maybe take some of them words and look in a thesaurus etc to get more words then you could combine words etc then narrow it down to a few brand names...and ask your friends and that which sounds better...then you can move on to the experimenting with the logo...

    this link has a good tutorial about creating a brand identity that might help

    Computer Arts - Creating a brand identity

    Also prob be beneficial to get some books about logos..that might inspire you, also here is just 1 website about logos Logo Design Love

    Ally :)
  3. HippySunshine

    HippySunshine Senior Member

    Thanks for your help Ally.
    I'll be sure to try all those things! :)
  4. Becky

    Becky Member

    If you're feeling flush... or just love having beautiful design books laying around (it's some kind of addiction I have)

    Then this [Identity Crisis by LogoMotive's Jeff Fisher] is a nice book for branding inspiration, it covers a multitude of brands and designers with case studies on the design and how it was reached.

    Identity Crisis: 100 Redesigns That Transformed Stale Identities Into Successful Brands: Jeff Fisher: Books

    Logo Savvy is of the same ilk, but probably not as good (although half the price) but it has some nice food for thought
    LOGO Savvy: Top Brand Design Firms Share Their Naming and Identity Strategies: Top Brand-design Firms Share Their Naming and Identity Strategies: Perry Chua, Dann ILICIC, WOW! Branding: Books

    Otherwise, as ally posted, there's a fair few resources on the web.

    I found it reeeeeeeally difficult, I spent ages literally writing down anything that came into my head
    Moleskine - Print & Pixels Concept Sketches - a set on Flickr
    As my Flickr shows, total randomness :) But, once you find the name that sticks it just flows from there, sketch sketch sketch.

    No idea is a bad idea - you may even find that throw-away idea useful for another project!
  5. allyally2k

    allyally2k Senior Member

    I also have a kind of addiction for buying design books, i've just clicked on that link for the books...and now i really want them lol!!
  6. Becky

    Becky Member

    They're both worth it, especially Identity Crisis. I think I've bought at least 5 books in the last month, I just can't help myself :clap:
  7. Renniks

    Renniks Senior Member

    *wants the money to have an addiction to buy design books*
  8. glenwheeler

    glenwheeler Senior Member

    Becky are you an Xboxer ??
  9. Becky

    Becky Member

    I have one (Tarragon Dragon), I haven't played it in a couple months though :( other half's been abusing my copy of Sega Mega Drive collection. I'm waiting for Assassin's Creed 2 at the mo :)

Share This Page