Discussion in 'Logo Design & Brand Identity Forum:' started by Kev Clarke, Jun 17, 2012.
Can anyone out there recommend any books on Branding?
I was just about to ask the same question haha.
One book I have got Tony and can recommend is Desiging Brand Identity, Alina Wheeler purchased off Amazon.
http://www.amazon.co.uk/Wally-Olins-The-Brand-Handbook/dp/0500514089 <that's not a bad start. Good intro to the various components that make up a brand, How to convey them across different medium etc. (just read the synopsis). I'm not totally sold on the layout but the info is solid, and for 6 quid...
I just had a look at the sample for this on Amazon (and linked it, hence my post above). Looks pretty good.
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