I'm in my second year of a degree in Multimedia. I have an assignment that I am struggling with and I think it's mainly because I just don't know what a concept is. I've been reading a couple of books who say first identify the message then a theme that carries that message then from that create a concept to work from. But I don't know what a concept is and as such I'm at a loss as to what to do for this assignment. Can anyone give me some tips or point me to some helpful articles, tutorials please?