Hi designers! I'm currently gathering opinions on Helvetica to formulate a balanced response to my dissertation title. I'm exploring the popularity of an old typeface to understand the reason to its extensive use. I believe that we have a built a myth around a typeface which was born out of the Swiss Design movement. I don't believe it is as neutral as it boasts, personally I don't believe a typeface can be 100% neutral. I think Univers is closer to this title however; I tend to use Univers more than I do Helvetica. I wish to get more opinions however, so my questions are: 1. Do you think Helvetica is neutral? 2. How does this effect its versatility? 3. What 3 words would you use to describe Helvetica? 4. What personal emotional response does the typeface evoke when seen? Any input would be greatly appreciated.