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10 Things to consider before having your website re-designed...

Discussion in 'Website Design Forum:' started by C&C Design Limited, Apr 16, 2009.

  1. C&C Design Limited

    C&C Design Limited New Member

    10 Things to consider before
    having your website re-designed


    1. What is the goal of the redesign?
    What do you hope to accomplish? It’s always
    important to have a clear understanding of your
    reasons and motivations as they should impact
    the decisions that you make along the way.
    Without knowing these goals the project will lack
    direction and you will likely wind up with a
    website that still doesn’t meet your needs.


    2. Is this going to be just a minor upgrade or a
    complete overhaul?

    A redesign could be anything from a minor facelift
    to an entirely new site. Obviously the time, effort,
    and cost involved will vary, but first you should
    determine what types of changes are required for
    you to meet your goals with the design. If a
    complete redesign is done you will also want to
    consider to what extent the new design should
    resemble the old design. If visitors are coming
    back to the site, chances are you will want them
    to notice the new design without feeling like
    they’ve never been to your site before.


    3. What aspects of the current design are most
    effective?

    Most likely there are some things about the
    current design that work very well, and these may
    be aspects that you would like to keep or
    incorporate into the new design. It’s a good idea
    to make a simple list of your likes and dislikes to
    help with decisions on the new design.


    4. What aspects of the current design are not
    effective?

    Building on point #3, if you are redesigning the
    site you are bound to want to get rid of some
    specific aspects of the website or the design. Are
    there some characteristics of the design that do
    not accurately portray your business to new
    visitors?


    5. Who are your target users?
    During any design process you never want to
    lose focus on the visitors. By knowing who you
    are targeting and how you can meet their needs,
    you will be on your way to building an effective
    website. What style of design are your users
    going to like?


    6. How can the website be more user-friendly?
    Improving the functionality and usability of a
    website is always a good thing. It’s pointless to
    spend time and money on a redesign that looks
    great but simply isn’t user-friendly.


    7. Does the logo/branding need to be changed
    or updated?

    Most likely the website will include some form of
    a logo or branding. Are these items still up-todate
    and will they function effectively with a new
    design? If your logo is out-of-date and not
    attractive, a new design may not do much good if
    it is still using the same old logo.


    8. Should the color scheme change or remain
    the same?

    In point #2 I mentioned that most of the time you
    will want to keep the website at least looking
    familiar to repeat visitors. Using a similar color
    scheme is one of the best ways to accomplish
    this. A lot of times it can be a good idea to make
    some minor changes to the color scheme, such
    as changing shades of colors or adding a few
    new colors, just to give the site a fresh look.


    9. What screen resolutions are visitors using?
    It’s important to know how your visitors are going
    to be viewing the site. A program such as Google
    Analytics can easily give you this information.
    Obviously, a fixed-width design should take into
    consideration the typical screen resolutions of
    visitors.


    10. What connection speed are visitors using?
    Knowing the connection speed will help you to
    know what types of elements you can include in
    the design without causing hardships for the
    average visitor.
     
  2. KevJaques

    KevJaques Member

    You only mentioned some of the aesthetics here Robin, all pages are not created equally code wise either, beauty is not just skin deep, design also comes into play with the coding aspect of any site.

    Also there is a time and a place to use images over text or ajax vs static content for indexing/seo purposes.

    I take it your following this up with a view on designing well with code too and perhaps more indepth into the aesthetics such as grids, typography, understanding colour theming (why you should use certain colours etc..)?
     

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