Work on Spec: Finding design clients without working for free


As part of the 2011 London Design Festival I staged an event at London's V&A Museum, called 'How Design Stopped Being Special & How This Feeds Free Pitching'.

I now have a version of this available for general download, as an interactive audio PDF.

Areas covered include:

-- How poor marketing by designers feeds free pitching
-- How outside perception of design has been hurt by crowdsourcing & design-by-numbers template peddlars
-- The vital importance of market positioning
-- Using discoverable case studies to communicate return on investment to client prospects from specific sectors (law, construction, night clubs -- virtually anything, really.

It can be found here:

I hope you find it useful.

Design Clients | An interactive PDF presentation showing how designers can avoid design pitching and spec work