Website Copying

What can you do, if anything to prevent people stealing your ideas and context from a website?

Someone has used some of the aspects of my own website and the wording (but changed a few of the words).

Is there anything you can do, or is that just the way of competition?
Nowt you can do really mate, the only way is a cease and desist letter and if they don't you need to pay a Solicitor which costs a fortune (this is from experience). Name and shaming them everywhere is an idea, that usually gets them to change the end.
Have some fun with it and feature it on your site: it's basically a recommendation of your skills, right?