Something is off?

D

dawn86

New Member
Hello! I cant figure out if it's the color or font. (Or the content lol). Any advice would be greatly appreciated!
 

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Few points in my humble opinion 1. the angle of the trench in the photos (I tried my best in the example) 2. Multiple alignments left and central 3. before and after ... to strong
 

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No contact info.
No call to action.
The cord over the drain looks like a crack from a distance - I'd edit that out.
 
Bottom two images - the one on the right is aligned by at least 1 pixel above the left one... I can spot that with my eyesight so it might even be more than 1pixel

The reason why the images look off is pretty simple... they're not like for like.
Picture on left has fence, different angle and in all honesty looks like it's a frosty morning....
Picture on right has no fence, different angle and looks like it's wet.... it also has the cord which gives a visual break in the picture

In all honesty, there's not really enough of a difference between the two images which makes playing 'spot the difference' considerably harder.
 
hankscorpio said:
No contact info.
No call to action.
The cord over the drain looks like a crack from a distance - I'd edit that out.
Click to expand...
Definitely agree that the contact info is essential and missing! however, don't agree with your other 2 points:
1- I don' have the context but it looks like it is a notification to a group of people regardling a public situation that has been solved, call to action is not needed as no action should be required from the public (it is not an ad).
2- Remember that we should always think about the final user reading distance. In this case, the page will either be printed or send as a digital file which should be okay for the user to notice that it is a cable/hose. However, I agree it may not be the best picture and it could look better without the hose.
 
Andrés Gualdrón said:
Definitely agree that the contact info is essential and missing! however, don't agree with your other 2 points:
1- I don' have the context but it looks like it is a notification to a group of people regardling a public situation that has been solved, call to action is not needed as no action should be required from the public (it is not an ad).
2- Remember that we should always think about the final user reading distance. In this case, the page will either be printed or send as a digital file which should be okay for the user to notice that it is a cable/hose. However, I agree it may not be the best picture and it could look better without the hose.
Click to expand...
How do you know it's not an advert - how do you know it's a notification about a public situation that has been solved? How do you know a call to action is not needed???
In this situation - the people who carried out the works, the words 'Public Announcement' - or something similar would be like a call to action.
At the moment, all this tells me is that some random drain in some random place got a powerwash. There's no information about the key information; who, what, why, where, when... etc.!

How could you not agree about the cord over the drain - it doesn't look good.
You're referring to it as a hose - how do you know this?


Contact info is essential - who do I get in touch with for similar situations or for domestic/commercial issues
Call to action is essential - it doesn't have to be 'BUY NOW' - it can be 'Works Carried Out By XXXX Council on 12/12/2022"

And let's be honest - the layout is terrible.
 
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