So. Who's seen the new EAT logo

[bungle1977]

Stumbled upon an article in Design Week. Grr this sort of money wasting exercise makes me angry. Its an opportunity missed in my opinion.

Eat rolls out new identity and interiors | News | Design Week

 

[DigitalYak]

wow - that's exceptionaly boring - I wonder how much they paid for it

 

[SDGSteve]

Bland and derivative, how many thousands of websites, blogs and student portfolios have this look? It was fresh two years ago, total fail. Wish I could land some of these contracts, charge tens of thousands and churn out any old crap.

 

[TDesignCo]

Its OK, but not very exciting and very understated in my opinion

 

[Tony Hardy]

It just looks like everything else. Burger King have been adapting something similar (albeit with a different colour palette) for a few years now. Not a fan.

 

[SparkCreative]

Ditto. It's watered down what was a really strong brand. Shite.

 

[JMGraphicDesign]

This is a prime example of a scenario where an intimidating board of directors tell their marketing team; "make our stuff look like [insert mainstream, well known brand here]" and the marketing team & designers don't have the backbone to stand up and challenge that terrible decision, which is; copying other brands in an attempt to meet a fashion trend! A real pet hate of mine.

 

[NUGFX]

you call that a logo?

 

[Tash]

.... looks like my local Pret - bit samey... what was wrong with 'EAT'? why did it even need the 'just' stuck in front of it?!.... money down the drain on that one methinks. :icon_confused: