Logo help/critique.


Hello folk :)
this is my first post around here, hope it isn't too much of a pain.

Im in the process of designing a logo for a small independent 'street wear' clothing company y'know the sort you see over at big cartel etc

The client was pretty unsure of what he wanted so I got him to make a mood board so I could get what he was headed for with his brand..
I didn't want to go down the usual route of a basic font in a red box that seems to be treading with these brands, i wanted to go a bit cleaner..
anyways, this is what I have so far..

The first I did just said the word 'SOAP' but the client was adamant he wanted 'company' in there also.

Screen Shot 2012-03-11 at 21.34.33.jpg

Screen Shot 2012-03-11 at 22.14.23.jpg

The lower revision is just following the theme of washing/washed away etc etc

-chris x:icon_smile: