fisicx
Active Member
I like a good logo as much as any other. I can recognize all sorts but ask me to remember them and it's not so good.
Like many people I can recall the general shape and structure of a logo but the detail escapes me. For example, I know Starbucks is a green mermaid but that's about it.
Turns out I'm not alone:
www.vanmonster.com
It seemed that the simpler the logo the more accurate the recollection
Like many people I can recall the general shape and structure of a logo but the detail escapes me. For example, I know Starbucks is a green mermaid but that's about it.
Turns out I'm not alone:

Drawing Motoring Logos from Memory | Van Monster
Can you remember the Alfa Romeo logo well enough to draw it by hand? We analysed over 1,000 drawings to see who has the most memorable logo in motoring.

It seemed that the simpler the logo the more accurate the recollection