How good is your memory


Active Member
I like a good logo as much as any other. I can recognize all sorts but ask me to remember them and it's not so good.

Like many people I can recall the general shape and structure of a logo but the detail escapes me. For example, I know Starbucks is a green mermaid but that's about it.

Turns out I'm not alone:

It seemed that the simpler the logo the more accurate the recollection