Great design can increase business - Design Council research

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Design Council research provides evidence of how businesses use and understand design,
and how it impacts on their performance:

Here are headline facts that give a quick summary of the most important findings
from the research.

"Every £100 a design alert business spends on design increases turnover by £225."

"In businesses where design is integral to operations, over three quarters say they’ve increased their competitiveness and turnover through design."

"Businesses that see design as integral don’t need to compete on price as much as others. Where design is integral, less than half of businesses compete mainly on price, compared to two thirds of those who don’t use design."

"Shares in design-led businesses outperform key stock market indices by 200%."

"Almost half of all UK businesses believe that, over the past decade, design has become more important in helping them maintain a competitive edge."

"Businesses where design is integral to operations are twice as likely to have developed new products and services. In the past three years, four fifths of them have, compared to a UK average of 40%."

"On average, design alert businesses increase their market share by 6.3% through using design."

"Turnover growth is more likely for businesses that increase their investment in design. Conversely, those that decreased investment cut their chances of growth."

"Two thirds of UK businesses believe that design is integral to future economic performance."

"Rapidly growing business are three times more likely than the rest to consider design crucial to success."

"Rapidly growing businesses are nearly six times more likely than static ones to see design as integral."

"Over two thirds of manufacturers believe it’s worth investing in design in their sector."

"Rapidly growing businesses are twice as likely as the UK average to have increased investment in design. Over two thirds have done so recently."

"Businesses that add value through design see a greater impact on business performance than the rest."
Food for thought?