I'd argue that it has a certain simplicity; not in terms of being reduced to a small number of elements or anything like that, obviously, but in terms of the simple, naive approach (I'm referring here to naive in the context of naive art rather than the more common definition). I'm not trying to make the case for this being the right or wrong way to go but I believe that it's a valid and appropriate one in the sense that it broadly meets my expectations for something like a farm shop. There is, of course, the valid objection that it may not be fit for the intended range of applications but if these involve it being reproduced at a size no smaller than the small example provided, I think it's fine.