Comparative Advertising Advice Required Please

[kitcorsa]

Wondering if someone could help me here.....

Can you / Are you allowed to..... Show another retailers price on your advert in comparison to your own?

For example can i put a leaflet out/banner on my website/facebook that says for example, plank of wood BnQ price = xxx our price = xxx (ie a lower price)

are you allowed to do this??

 

[Stationery Direct]

Aldi do it and I have seen other online retailers doing the same.

Have a read here > http://www.oft.gov.uk/shared_oft/business_leaflets/general/oft1056.pdf

 

[Corrosive]

That's what ASDA's entire advertising campaign is built around. I don't see why not. Just need to make sure you are 100% accurate with the price comparison.

 

[Stationery Direct]

Just need to make sure you are 100% accurate with the price comparison.

Yeah exactly, as Corrosive says you need to be spot on and ensure you follow the guidelines set out in the link I posted above, or they'll sue your ass :icon_biggrin: