Can someone please help me? I would really appreciate your input

appleshampoo

New Member
Hello,

I do graphic design on Twitch and my Uncle is asking me for my advice on his Header Card for his product. The product is a mounting kit to securely place picture frames in RV's. Since this really isn't my area of expertise I was hoping I could please get some advice to pass on to him. It would really mean a lot to me.

My uncle is working with a company to create his Header Card. Here's the email he sent me with details-

"Pictured below is what I am trying to create for our product. The current proof just doesn’t have very good appeal and may be because of what I gave them to work with. Here are some ideas on what I would like to create: I would like to add the arrows in the picture of the product shown below. I am thinking maybe the mounting instructions should be on the very back with the pictures, etc. on the front of the long piece. Maybe we don’t need our logo on the front of the short piece but the name of our company in some impressive way. The award with the ribbons on it was something I just got on the internet, maybe this could be enhanced. The one on the picture below looks much more impressive. I think we need to emphasize the statement below on the front of the short piece." 1 Product for Securely Attaching Items to Surfaces in RV’s"

Image he sent me as an example I think- http://i.imgur.com/TiehFly.png

And I attached the .pdf file of what the company created for him that he doesn't like.

Can you please share your advice? Your help truly would mean a LOT to me. :)
 
Last edited by a moderator:

Levi

Moderator
Staff member
Can you upload something other than a pdf, we do not advise people opening pdf's from random strangers due to the potential risk of virus/malware/ransomware that can be sent via pdf files. Not saying you have stuck malware or anything similar in your file but this is the world we live in I'm afraid so for the meantime I have deleted the link.
 

appleshampoo

New Member
Can you upload something other than a pdf, we do not advise people opening pdf's from random strangers due to the potential risk of virus/malware/ransomware that can be sent via pdf files. Not saying you have stuck malware or anything similar in your file but this is the world we live in I'm afraid so for the meantime I have deleted the link.
I completely understand, here's two images of the Header Card- http://i.imgur.com/9lVfGIk.jpg http://i.imgur.com/Jav9pUP.jpg

Thank you Levi for letting me know.
 

Paul Murray

Ultimate Member
Is the product really 'Number 1 RV Rated'? I'd drop the award emblem if it hasn't actually been rated, it could be considered misleading. It just takes up valuable space and doesn't really server any purpose, especially if it's not related to an actual aware. I'd also be sure that any graphics used from the internet are licensed correctly to avoid copyright infringement.

Generally I'd not a fan of the green gradient and red text. It looks amateurish, specially with the poorly shot photographs on the back, but I don't know if that's what appeals to your average RV owner. Where will the product be displayed, and what will the competition look like? If they have boring packaging, would it be worthwhile using vibrant colours to stand out perhaps?

I'd want to put the product in use as the main focus on the front flap like the example in your original post. A customer should know exactly what a product does/the purpose it serves just by looking at the front, like these examples:
http://www.ruthusher.com/wordpress/wp-includes/js/jml-products-i5.jpg
http://www.worldwideshoppingmall.co.uk/potteryshop/images/jml-point-n-paint.jpg
http://www.jmldirect.com/Images/Product/Alternative/xlarge/trim_n_slim_jeans_00_xl.jpg

The logo looks to have been sourced directly from the website as it's pixelated and blurred. It needs swapping out for a hi-res version, or ideally a vector version.

I don't want to make assumptions, especially as I don't know how much input your uncle had in the design process, but I'd worry that perhaps the company your uncle is using isn't best suited to product packing design based on their initial attempt. It's generally just amateurish and weak, and isn't the standard I'd expect from a professional designer or team.
 

appleshampoo

New Member
Is the product really 'Number 1 RV Rated'? I'd drop the award emblem if it hasn't actually been rated, it could be considered misleading. It just takes up valuable space and doesn't really server any purpose, especially if it's not related to an actual aware. I'd also be sure that any graphics used from the internet are licensed correctly to avoid copyright infringement.

Generally I'd not a fan of the green gradient and red text. It looks amateurish, specially with the poorly shot photographs on the back, but I don't know if that's what appeals to your average RV owner. Where will the product be displayed, and what will the competition look like? If they have boring packaging, would it be worthwhile using vibrant colours to stand out perhaps?

I'd want to put the product in use as the main focus on the front flap like the example in your original post. A customer should know exactly what a product does/the purpose it serves just by looking at the front, like these examples:
http://www.ruthusher.com/wordpress/wp-includes/js/jml-products-i5.jpg
http://www.worldwideshoppingmall.co.uk/potteryshop/images/jml-point-n-paint.jpg
http://www.jmldirect.com/Images/Product/Alternative/xlarge/trim_n_slim_jeans_00_xl.jpg

The logo looks to have been sourced directly from the website as it's pixelated and blurred. It needs swapping out for a hi-res version, or ideally a vector version.

I don't want to make assumptions, especially as I don't know how much input your uncle had in the design process, but I'd worry that perhaps the company your uncle is using isn't best suited to product packing design based on their initial attempt. It's generally just amateurish and weak, and isn't the standard I'd expect from a professional designer or team.
Thank you SO much Paul for taking the time to share your valuable input. I sincerely appreciate it! I can make a lot of improvements myself as you suggested such as changing the color scheme, fonts, vectorize the logo, ect. But since I mainly do Twitch design I wasn't sure if there are any do's and don'ts when designing something that's going to be printed off. Once again, thank you very much for the advice, I truly do appreciate it. :)
 

appleshampoo

New Member
Is the product really 'Number 1 RV Rated'? I'd drop the award emblem if it hasn't actually been rated, it could be considered misleading. It just takes up valuable space and doesn't really server any purpose, especially if it's not related to an actual aware. I'd also be sure that any graphics used from the internet are licensed correctly to avoid copyright infringement.

Generally I'd not a fan of the green gradient and red text. It looks amateurish, specially with the poorly shot photographs on the back, but I don't know if that's what appeals to your average RV owner. Where will the product be displayed, and what will the competition look like? If they have boring packaging, would it be worthwhile using vibrant colours to stand out perhaps?

I'd want to put the product in use as the main focus on the front flap like the example in your original post. A customer should know exactly what a product does/the purpose it serves just by looking at the front, like these examples:
http://www.ruthusher.com/wordpress/wp-includes/js/jml-products-i5.jpg
http://www.worldwideshoppingmall.co.uk/potteryshop/images/jml-point-n-paint.jpg
http://www.jmldirect.com/Images/Product/Alternative/xlarge/trim_n_slim_jeans_00_xl.jpg

The logo looks to have been sourced directly from the website as it's pixelated and blurred. It needs swapping out for a hi-res version, or ideally a vector version.

I don't want to make assumptions, especially as I don't know how much input your uncle had in the design process, but I'd worry that perhaps the company your uncle is using isn't best suited to product packing design based on their initial attempt. It's generally just amateurish and weak, and isn't the standard I'd expect from a professional designer or team.
Hi Paul,

I decided to have a go at it myself, so far I just got the front flab done but I'm having troubles getting everything symmetrical. Can you please let me know what you think and if you have any tips for me? http://i.imgur.com/pH9UsSP.jpg
 
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