Branding Book recommendation

[Kev Clarke]

Afternoon all,

Can anyone out there recommend any books on Branding?

Cheers Guys

 

[Tony Hardy]

I was just about to ask the same question haha.

 

[Kev Clarke]

One book I have got Tony and can recommend is Desiging Brand Identity, Alina Wheeler purchased off Amazon.

 

[daytona]

http://www.amazon.co.uk/Wally-Olins-The-Brand-Handbook/dp/0500514089 <that's not a bad start. Good intro to the various components that make up a brand, How to convey them across different medium etc. (just read the synopsis). I'm not totally sold on the layout but the info is solid, and for 6 quid...

 

[Paul Murray]

*Ignore me*

 

[Paul Murray]

One book I have got Tony and can recommend is Desiging Brand Identity, Alina Wheeler purchased off Amazon.

I just had a look at the sample for this on Amazon (and linked it, hence my post above). Looks pretty good.