Baby brand feedback

Minna54321

New Member
Hi everyone,

I’d really appreciate some feedback on the branding for a small baby keepsake business. I’ve been working on this for a while now and I’ve started questioning EVERYTHING.

The brand specialises in printed baby gifts such as milestone cards, nursery wall art and more. The brand should feel playful and uplifting while also being professional, relatable and sentimental. The photos are as follows: brand colours, primary logo, secondary logo and logomark.

Thanks everyone
 

Attachments

  • IMG_3611.jpeg
    IMG_3611.jpeg
    87 KB · Views: 3
  • IMG_3612.jpeg
    IMG_3612.jpeg
    651.1 KB · Views: 3
  • IMG_3614.jpeg
    IMG_3614.jpeg
    399.4 KB · Views: 3
  • IMG_3613.jpeg
    IMG_3613.jpeg
    546.2 KB · Views: 3
It all looks fine really. Not really wow but not awful. Not too keen on the primary logo, the flowers etc look a bit clip arty to me. I would stick with the secondary logo.

I think you're over-thinking this - keep it simple. I'd like to bet that your products are a lot nicer than these, so maybe a more hand-drawn approach might look a bit better for the logo.
But really, no-one is taking a lot of notice of your branding after all, they are looking at your products.
 
Back
Top