Advice on Colour for logo

[benjamin.basker]

Dear Experts,

I want to change the color of the letter "eshcol", which will compliment the logo colors of purple & green. Can you please advise a suitable color code?

 

[hankscorpio]

Purple and green are classic colour combinations

Neutral Colors
Black
Gray
Beige/Brown

Colours that complement these
Yellow - might be hard to read - needs to be a dark yellow
Orange - could invoke a clash and orange is often a warning (as is yellow)
Red (could clash too much and seem dangerous etc as it's usually a colour associated with danger)

You might consider "Analogous Colours"
Blue
Yellowy Green

You really need to consider things when picking the colour
The target audience, the age group, gender, interests of the target group
The personality, and values of the brand
How will the colour phycology play with the audience
Make sure it's contrasting enough

 

[hankscorpio]

After saying all that - you could try a hot pink with it - like 219c

 

[benjamin.basker]

Purple and green are classic colour combinations

Neutral Colors
Black
Gray
Beige/Brown

Colours that complement these
Yellow - might be hard to read - needs to be a dark yellow
Orange - could invoke a clash and orange is often a warning (as is yellow)
Red (could clash too much and seem dangerous etc as it's usually a colour associated with danger)

You might consider "Analogous Colours"
Blue
Yellowy Green

You really need to consider things when picking the colour
The target audience, the age group, gender, interests of the target group
The personality, and values of the brand
How will the colour phycology play with the audience
Make sure it's contrasting enough

Thank you for your response, and appreciate your advice.

We are an HR consulting company in the B2B space. I would like to consider Blue. Which shade of blue do you suggest go well with purple.

We deeply appreciate your time and expertise in this matter. Thank you in advance for your valuable advice.

 

[hankscorpio]

Try different shades -

Professional - Navy, Royal, Cobalt

Creative you could try Turquoise or Electric blue

144 Shades of Blue: Color Names, Hex, RGB, CMYK Codes

There are many blue colors out there that you may not even know exist. These colors have official uses in government organizations, national flags, or even the primary color of multiple universities.

www.color-meanings.com

For a professional logo you should be using Pantone Colours

Do You Need a Pantone (PMS) Color for Your Logo or Brand Identity?

It is not necessary for a logo to be designed with Pantone colors or assigned PMS numbers, but consistent CMYK and RGB color formulas must be established.

www.visiblelogic.com

What’s the difference between PMS, CMYK, RGB and HEX? - Neglia Design

Think of the Coca Cola® brand. What color do you see? If you’re like most people, you see the color red. Not just any red. Coke red. Coke spends a fortune maintaining its brand, and color is a big part of it. The Coke red is unwavering in its consistency across all of Coke’s packaging, TV ads...

negliadesign.com

 

[benjamin.basker]

Try different shades -

Professional - Navy, Royal, Cobalt

Creative you could try Turquoise or Electric blue

144 Shades of Blue: Color Names, Hex, RGB, CMYK Codes

There are many blue colors out there that you may not even know exist. These colors have official uses in government organizations, national flags, or even the primary color of multiple universities.

www.color-meanings.com

For a professional logo you should be using Pantone Colours

Do You Need a Pantone (PMS) Color for Your Logo or Brand Identity?

It is not necessary for a logo to be designed with Pantone colors or assigned PMS numbers, but consistent CMYK and RGB color formulas must be established.

www.visiblelogic.com

What’s the difference between PMS, CMYK, RGB and HEX? - Neglia Design

Think of the Coca Cola® brand. What color do you see? If you’re like most people, you see the color red. Not just any red. Coke red. Coke spends a fortune maintaining its brand, and color is a big part of it. The Coke red is unwavering in its consistency across all of Coke’s packaging, TV ads...

negliadesign.com

Thanks a lot for your time and advice. Will follow your advice.

 

[biju]

You can try

Golden Yellow
Hex code: #FFD700

Light Blue
Hex code: #ADD8E6

Deep Orange
Hex code: #FF8C00

Neutral Gray
Hex code: #808080

Remember to experiment with different shades and tints of these colours to find the perfect match for your design goals.

 

[benjamin.basker]

You can try

Golden Yellow
Hex code: #FFD700

Light Blue
Hex code: #ADD8E6

Deep Orange
Hex code: #FF8C00

Neutral Gray
Hex code: #808080

Remember to experiment with different shades and tints of these colours to find the perfect match for your design goals.

Thank you for your suggestions