£600,000 offered to rebrand London

Fine if your available to go and do a presentation to the board on the 8th of Sept. :icon_thumbdown:
Seeing as they have no money in the kitty maybe they would be better off with just LONDON in a nice sans serif, or I guess they could just let a few more hospitals and schools close instead.
It wasn't that long ago that Johnson Banks rebranded London last time!? and councils all round the country used the same concept to brand their town/city to form a recognised national scheme. Are these people just trying to waste money?
Are these people just trying to waste money?

Absolutely - they have budgets to spend, and if is not spent they don't get the same next year!

The Government has always been a real cash cow for ad and marketing agencies as they tend to write blank cheques - but that's all set to change in the next budget as the Government has to make big cuts in spending.

London is a brand attracting overseas investment and tourism so it is good to have the right image - what I don't understand though is that they could get this work done for FREE, or at least for a fraction of the price.

Imagine the Kudos - agencies would be falling over themselves to come up with the best ideas.