Recent content by stuartluff

Thanks for the reponses although I don't appreciate the tone. It is true you don't need any qualifications to be a designer and in my experience pretty much every designer, creative director, MD will say "As long as they can do the job qualifications don't matter". The point I was trying to...

Hi guys, Would you be kind enough to have a read through an article I've written about what qualifications you need to become a designer. It's kind of aimed at students or people looking to get into design and or those that think they're designers when they're not haha. I will be adding it to...

I would simply list them in columns with a ragged right edge in a no fuss typeface and let the column shapes grab peoples attention. People will then lean in to read the text. Keep some negative space across the bottom and columns slightly different heights this way the content basically becomes...

Gotham is great. Just done a logo for a client using Gotham. The S and my logo on my website is Lubalin Graph.

I've rolled up to an interview fully suited and booted, laptop in one hand and samples in another only to find the company is a one man band working from an old public toilet building on a roundabout. While the guy could obviously sell himself, he made me feel uncomfortable and so I refused the...

Google fonts - Oxygen or Source Pro

I'd be careful using other peoples work to promote your own shop. You leave yourself open to copyright infringement.

The lowercase L 'bugs' me a little. As it is at the beginning of a name logically people imagine a capital letter at the beginning and with out an uppercase L it almost reads ianguima. Try an uppercase L. I think the nice angular edge and coner of it will contrast well with the curves of the...

Its the lack of vectors mainly. If you produce a logo in Photoshop you would need to create the logo in many different sizes for various different applications or work on one huge file and reduce it down for every application as you cannot scale up without the logo pixelating. Using spot colours...

Im not sure what the comment about kerning was and as the image is not displaying in your second I would guess it was about the space between e and s? If not I would move the S away from the E so that the top curve of the S is the same width apart as the gap between H and E as a minimum, it may...

Don't use Photoshop for logos!

The first year you take on a few bits of info that stick in your mind. My enduring snippet of info that I took from my first year was from a tutor that simply said 'never stick rigidly to a grid' this goes for anything, type, logos, editorial etc. This really hit home when I had a problem at my...

I think logo design is one of the easiest and most rewarding areas of graphic design there is. Your given a brand name to promote. Sometimes the name has high visual properties which makes things easier i.e. Apple, Red Car, Bluefin etc and sometimes you may be limited to just a few letters for a...

I've come up with this but still not totally convinced. I know I need to blow my own trumpet to some degree but I'm crap at it hehe. It's knowing what makes the difference, that makes the difference. You can't be a leader if you don't stand out. I can make you look great. Take a look for yourself.

If I'm doing my job right the portfolio should wow them. I just want a bit of text to get them to view the portfolio. As for why they should choose me, what services etc I'll be adding an About page at the top and there will be various links dotted around to similar bits of info. Im not sure...