agencies view in-house roles as limiting. In-house roles (by there nature obviously) usually only focus on one client and maybe even one discipline (pos/marketing/brochures etc). Agencies look for people who can apply themselves across range of disciplines and clients. I don't always agree with...
as the others have said scamps are rough drawings used to convey the idea of a ad/design rather than get bogged down in details. i show all my initial ideas as scamps to clients. If you show them a scamp, you can talk through an idea and the reasoning behind it.
if you show them a mock up...
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