I would like to think that a lot more people are aware of airbrushing and various pushing pixel techniques to enhance models in magazines. It also depends on how well it's done. Some manipulations are really noticeable.
Photos were also manipulated way before Photoshop existed. See this...
Social Media is here to stay. Google as you all probably know has added Real Time search results very prominently in their search engine result listings. Google were basically catching up with Bing who launched twitter integrated results months ago. And now Yahoo have jumped on the bandwagon...
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