Hiya, without knowing what sort of things you have done so far...but what about focussing on the 'local' aspect and trying to reflect that in the logo? Im not sure if he just works in his immediate area though or further afield aswell so this may not work but it was first thing that came to mind.
Hi Carole
Im an artworker based in Devon. I work full time in a Studio but looking to do bit of freelance on the side, so please get in touch if I can be of any help.
Many thanks
Natasha
In terms of finishing, I think a matt finish would work well.
I prefer the way you have laid the text out on the version with the gradient....but lose the gradient in my opinion
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