It is a bit silly - so many people do that they don't understand the complications of digital designs and expect you to work for free. Where as a company like ours struggles to find a good designer to come and work for us as they already have enough on....
they may make more money then they spend but that doenst always mean profit. You need to figure out the CPA or Cost Per Aquistion and decide whter it is worth it. Sometimes it is sometimes it isnt depending on the conversion rate. A well designed website will help.
prestashop is more web 2.0 then opencart in my opinion and better for product attributes for items like clothing - easier to use and looks better as there is more jquery mods. Or you could look into a reseller program.
You could use a few platforms like prestashop or zen cart or you could use a bespoke package like ours with a nice cms and blogging feature built in. We do have a partner program too.
This is the problem with many open source platforms. Many of them are either good at ecommerce or good at blogging or a good cms. You could host the blog on the same domain, you would have two logins you would get more fresh content on your website. If it was external you could get inbound...
Google adwords is good if you get it right and target the right areas/words. It works best with conversion tracking installed where your can check goals and monetary conversions on ecommerce websites. So you can track its effectiveness by setting up a goal for say a contact page landing. On the...
I use webposition it is better than google webmaster tools as this only tracks what you are showing up for and not what you want to be seen for, it also tracks competitors. It isnt free but it is cheap, highly recommend for professional use.
The time a domain has been around also affects google PR so changing to a new one wont help at first - the forwarding is a better one to start with. Or you could consider Cname alias.
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