Well just like on Etsy you are saying there are too much people selling their products and you will be hard to notice, how do you plan to get noticed with your Shopify store? Both will require a lot of work, I am not sure about the audience you have built and if you are using any social media...
Do you mean it's difficult to come up with how to make it pretty or just doing it? Because I think the best way to improve that is to see how other people solve design problems and analyse it.
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