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Working Speculatively

Discussion in 'Tenders & Services Required Forum:' started by Ian Ellery, Aug 27, 2010.

  1. Ian Ellery

    Ian Ellery Member

    I implore everyone to please read this article before advertising or replying to speculative work:
    NO!SPEC » Why Speculation Hurts

    A short excerpt:
     
  2. digitalarts

    digitalarts New Member

  3. garywaiman

    garywaiman Member

    This would all strongly be against sites like People Per Hour too then?:icon_lol:
     
  4. ARRIVALS

    ARRIVALS Well-Known Member

    Not really. People Per Hour doesn't work like that. They only invite people to bid for projects, whoever puts the best bid in will then go on to do the project. They're not inviting people to do work which may or may not be paid for.

    But sites like Crowdspring, 99designs, and designcrowd do work like that and are a cancer that needs to be rid of.
     
  5. digitalarts

    digitalarts New Member

    Well, I haven't used People Per Hour before so can't really comment on it, but from what I can see, it is possible to do work through the site without doing 'spec work'. The reason I don't use the site at present is that many so called 'designers' who quote for the jobs there are based overseas and thus can afford to provide the work for much lower then here in the UK (but usually with lower quality). But there again, I don't have any experience with pph, so I could be wrong, things could have changed.
     
  6. ARRIVALS

    ARRIVALS Well-Known Member

    The shitty thing about People Per Hour is that people can bid rediculously low prices, just to win it. This is the reason I don't use it, or any of the sites named above.
     
  7. digitalarts

    digitalarts New Member

    But then it never does pay. A few of my clients came to me after using 'low cost' designers, and reaping the bitter consequences of doing so. As many people would testify, you get what you pay for!
     
  8. Dave L

    Dave L Well-Known Member

    I think this part of the argument is unhelpful, unnecessary and a wee bit disingenuous: procuring speculative work is of clear benefit to business because it's chief purpose is to seek to generate ideas on an entirely risk-free basis (the way I see it, at it's core, it's about engineering a stand-off to see which is greater - the designer's need for paid work or the client's need for design). It's wrong because it results in an unfair business relationship which undervalues and undermines the design industry as a whole - that's all.
     
  9. digitalarts

    digitalarts New Member

    Not necessarily, take for example designing a logo (well we don't just design logos, we design branding but you know what I mean). When a client comes to us for this, we spend time understanding the client, researching the industry, mind mapping, ect. All this happens before we even start on the first drafts. The result is branding and a logo that work for the business rather then a logo that just looks good. It works, it has marketing value and reaches the audience!

    When it comes to spec work, there is no way to build a relationship, and understand the clients' business fully! The result is a more superficial piece of design that doesn't work as well for the business.
     
  10. FormeCreative

    FormeCreative New Member

    Something that we've been expected to do recently is advise potential clients on how we would take a number of services into a new market for them - so more or less developing the basics of a strategy that they can built upon by whoever they choose to work with. At first this can be considered a way of a client testing whether a design agency has the potential to actually deliver effectively but more likely a way of dangling a carrot and obtaining free consulting.

    Our approach now is to take previous projects, measure the success, conversions and return on investment and 80% of the time that is enough of a vehicle for a client to want to work with you - the 20% that doesn't happen usually turn out to be window shopping
     
  11. Cartoon Logos

    Cartoon Logos Member

    Expecting the entire world to refuse to work 'on spec' is a bit like expecting the entire world to become vegetarian. Whether we agree or don't agree with it, it's just never going to happen.

    I personally think it's a proper cheek to ask anyone to compete for work in this manner. Imagine asking a bunch of painter and decorators to each paint a wall in your house, after which you decided which of them got the honour of being paid to paint the bathroom.

    It makes no sense to market yourself this way however as noted above, them that will...will and it is their choice to do so.
     
  12. Ian Ellery

    Ian Ellery Member

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