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Work on Spec: Finding design clients without working for free

Discussion in 'Graphic Design Forum:' started by sttcmghtf, Nov 7, 2011.

  1. sttcmghtf

    sttcmghtf Member

    As part of the 2011 London Design Festival I staged an event at London's V&A Museum, called 'How Design Stopped Being Special & How This Feeds Free Pitching'.

    I now have a version of this available for general download, as an interactive audio PDF.

    Areas covered include:

    -- How poor marketing by designers feeds free pitching
    -- How outside perception of design has been hurt by crowdsourcing & design-by-numbers template peddlars
    -- The vital importance of market positioning
    -- Using discoverable case studies to communicate return on investment to client prospects from specific sectors (law, construction, night clubs -- virtually anything, really.

    It can be found here:

    I hope you find it useful.

    Design Clients | An interactive PDF presentation showing how designers can avoid design pitching and spec work

    ARRIVALS Well-Known Member

    Thanks for this.

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