I am currently a BA (Hons) Graphic Design student, and am required to compose a 6,000 word dissertation - the subject of which I have chosen is "What makes a logo iconic?: It's colour, symbol or simply its budget?". So, I was wondering if in order for me to gain an understanding of others views on the subject, if you could possibly leave your views, discussions or comments on the following?:
Logos...we see them almost everywhere - on billboards, television advertisements, the Internet, newspapers and magazines to name but a few - but what exactly makes a logo iconic?: its colour, symbol or simply its budget? Is time an important factor? Without a large majority of the public seeing the logo, how can it reach its full potential?
I would really appreciate your help and time, its much appreciated