What makes a good logo?

[jungledrum]

yeah the simpler it is the sweeter the logo

 

[Just Sadiqa]

thanks guys some great advice!

 

[GreenTreeMedia]

Practicality comes into a logo also, can it be used not only for web/print, but will it be needed for banners/billboards? or does it need to be embroided onto clothing. Speaking from experience and redoing image logos to vector for this purpose.

Green Tree Media | Design and Print | Graphic Design Plymouth

 

[WEBIAN]

Here's a simple one - what makes a good logo? Got one but needs improving...

Mystery... it is art...

 

[johnagan56]

Logo should be unique and innovative. Just because An excellent design usually affects our sub conscious mind and we unknowingly duplicate sure parts of it. It is extremely vital that your brand design is unique. A novel brand design will increase the chance for getting a trademark protection.

 

[WEBIAN]

I.E. Think how memorable this logo is...

 

[Squiddy]

I've never noticed it before, but now that you've posted it webian, it's got some strange multiple perspective thing going on there, I can't stop looking at it. Maybe that's what makes a great logo!

 

[gwebhostuk]

If your logo reflects the meaning for which it is designed then it is a good logo for sure

 

[Fredskov]

Could'nt have said it better myself

Jimlad said:
One of the same traits that makes for a strong cartoon/game/mascot character. A recognisable silhouette. (Read: the logo has to work even in just one colour)

Needs to be resizeable aswell

Basiclly your logo is your identity, therefor it needs to symbolize your work aswell, and be recognizeable in the most simpliest form aswell.Preferable follow your color-theme of your identity i.e taking my own page as example: Fredskov.com i'm using 5 colors in total: Black, White 2 shades of grey aswell as a strong Red color to stand a contrast to the other colors.

 

[hgc]

Needs to resonate with the target auidience, we're a Branding agency and focus on the strategy behind the logo, as long as everything concerned with it has a purpose your on the right track!

Best of luck - Creative Branding Agency London - Branding, Design, Digital, Print, Consultancy, Web Design - SE1

 

[WEBIAN]

I though this thread had been forgotten. Nice to see it wasn't!

I've never noticed it before, but now that you've posted it webian, it's got some strange multiple perspective thing going on there, I can't stop looking at it. Maybe that's what makes a great logo!

Yeah, I think so. Or at least it's one of the possible reasons. This
visual / conceptual contradiction... I always been somehow "addicted" to it.

 

[adamhayes]

A good logo design should be simple yet display a message effectively. It should also closely represent your brand, be instantly recognisable and able to be appreciated worldwide.

 

[hgc]

A good logo should communicate the business' core values in a simple and concise manner. It should be flexible enough to exist in many different visual circumstances (website, letterheads, banners etc). It should also be contemporary in style so that the visual aesthetic can have longevity and doesn't need re-designing in the near future.