I'm in the process of creating my website and although I pretty much know what I'm after for the rest of the website design, I'm struggling with the branding. Branding is one of my weakest points in design, so I was hoping you guys could cast your eye (pun intended!) over my efforts and provide some feedback and/suggestions for improvement? Sorry, I forgot to mention that the eye is not a part of the branding, it's the logo-type I'm worrying about. Do I need a logo-mark or not?