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Staff member
I think having both the l's falling makes it overly complicated, did you try it with just the last l falling. To me that would be more symbolic of a tree felling as often another one is still standing next to it lol

Sean Lee-Amies

Yeah it's a nice concept, but the two l's do look a little awkward at the angle you've placed them at. I would much prefer to see something more like what Alex has done.

Tony Hardy

To me, what Alex has got there makes the "a" character a little awkward. I do like the shapes of the "L" though.
Fantastic work. I also think you should put the L's at different angles as suggested. On the business card, I would personally make the 'tree surgery & hedge maintenence' lowercase, it clashes with the rest of the type in my eyes.