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To critique or not...?


Katedesign

Well-Known Member
#13
Sadly - there is only a brick wall there now. But, good news, they have their name on their in Copperplate, another sign (just saying Indian & Bangladeshi food) in yet another typeface and the menus have a completely different font for the name - very modern and sophisticated!! Over-excited or what!! paradise.jpg
 
#15
Most takeaways have the same look (garish, haha) so to me that sign communicates pretty clearly what the establishment is. Not saying it's good design, just that it does what it says on the tin iyswim. If cheap takeaways had elegant signs would that actually make sense? Know your audience and all that.
 
#16
Most takeaways have the same look (garish, haha) so to me that sign communicates pretty clearly what the establishment is. Not saying it's good design, just that it does what it says on the tin iyswim. If cheap takeaways had elegant signs would that actually make sense? Know your audience and all that.
Exactly; a cheap takeaway is a cheap takeaway, they have no need for a 'brand'.
 
#19
I always find these type of situations really interesting. The gut reaction as a designer - for me at least- is "oh my god, this place needs a rebrand *pulls out sketchbook* and this takeaway could be the best in the country!". Then I remember that the food probably sucks and so a shiny new rebrand might work for a few weeks until the newness wears off and the food is the same.

Really it comes down to semiotics, It reminds me of a suit shop just off brick lane.
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Again at first you think it needs an overhaul, but when you take a minute and think, does this look like the kind of place you would get a really cheap suit? you have to admit the answer is yes. And when I spoke to a friend who lives locally he said the shops looked like that for over a decade, so i guess it works for them.
 

bigdave

Moderator
Staff member
#20
Lets be honest, this kind of place hates spending money on anything so brand is never going to happen. Besides, they usually have a 3rd cousins, sons, wifes, uncle in Bradford whos got a printing press in the garage and a stock pile of yellow, red and metalic gold ink.