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THESIS HELP : A study of non-electronic interactive advertisement

My thesis title was just approved and main focus is as follows.
How effective is it to interact with targeted audience and how much more probable is it that they will remember the message, at what costs is this deliverable and how effective is it.

Any suggested readings, links, inspirations, hints, questions, discussion, points or help are duly welcome.

Thanks in Advance!


Staff member
Sorry but no intro no help, go introduce yourself and consider getting involved with the forum and then you may get some help.